In a surprising move, Apple TV+ has shed its 'Plus' identity, leaving many wondering about the reasoning behind this rebranding. But Eddy Cue, Apple's senior vice president of Services, has a straightforward explanation. He reveals that the decision to drop the 'Plus' was a collective one, aligning with the way consumers already refer to the service as 'Apple TV'.
But here's where it gets interesting: Cue acknowledges the potential for confusion with Apple's hardware, but he confidently asserts that the distinction is clear. He says, 'Our hardware is Apple TV 4K, and the app is Apple TV. It's been consistent across third-party products, too.'
This strategic shift is a bold move, especially considering the established brand recognition of Apple TV+. However, Cue believes it was the right moment to make the change, as the subscription identity is now well-known.
The rebranding also creates a unique connection between the podcast and Apple TV. Host Matt Belloni, who appeared on Apple TV's 'The Studio' earlier this year, now welcomes Eddy Cue on his podcast, 'The Town'.
So, what's your take on this rebranding? Do you think dropping the 'Plus' was a necessary step, or could it lead to unexpected challenges? Share your thoughts below, and let's discuss the future of Apple TV's identity!
